When we got word of NHL All-Star Ryan Suter selling his house in Brentwood, TN, in just two days, we had to investigate how this rapid deal went down.
So, sellers, agents, and buyers—get ready as we dissect another lightning-quick sale.
Before listing agent Jay Lowenthal with Zeitlin & Co. Realtors in Nashville listed the home on a Monday morning in June, he had already talked with Suter about what they needed to do to “get it in tiptop shape to get top dollar,” Lowenthal says. “He was absolutely fantastic to work with. He pretty much said, ‘Let’s get it ready.’”
Priming the 4,759-square-foot home for the market took considerable time and effort. Lowenthal estimates 45 days passed from the first consultation with Suter to the time he put the home on the market for $585,000.
It also took a considerable amount of cash. The biggest expense was replacing approximately 1,200 square feet of old wood flooring with new hardwood hickory. It cost “several thousand dollars,” Lowenthal says.
The exterior needed some work, too. The wood window trims were replaced. The front door was restained for a fresh, welcoming look. The shrubs and grass got a trim, and the interior was given a fresh coat of pain.
Properties in the neighborhood were selling well, says Lowenthal. While the home didn’t need professional staging, it did need professional photographs.
“Photos are so critical today,” Lowenthal says. “Such a large percentage of home buyers go online before they contact a Realtor®. They let their fingers do the walking.”
When it was time to post the listing online, he planned it for early morning on a weekday.
“I’ll try and put a listing up first thing in the morning—as a new listing, a Realtor can see it at 7, 8, or 9 in the morning and still have an opportunity to see it that day,” says Lowenthal. Within two days he showed the property “six or seven times” and received three offers.
While he says price was a factor, the sale ultimately went to the offer with the smoothest path to closing. While all three prospective buyers required familiar contingencies—such as inspection and appraisal—one offer was contingent on the sale of the buyer’s house and another offer sought to delay the closing date.
The buyer they chose “had no sales contingencies,” Lowenthal says, noting that contingencies “can muddy the water” when it comes to deciding which offer to accept. Thirty-one days after it went on the market, the house has a new owner. Lowenthal says it sold for asking price.
And you don’t have to be an All-Star athlete to make an all-star sale. “I don’t know if [the sale] had anything to do with Suter’s name, [but] he got it ready to go,” says Lowenthal.